[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site":3,"landing:en":17,"alternate:en:\u002Fen\u002Fblog\u002Fhow-much-does-a-whatsapp-survey-cost":396,"post:en:\u002Fen\u002Fblog\u002Fhow-much-does-a-whatsapp-survey-cost":397,"post-surround:en:\u002Fen\u002Fblog\u002Fhow-much-does-a-whatsapp-survey-cost":789},{"id":4,"brand":5,"city":6,"country":7,"email":8,"extension":9,"legal":10,"meta":13,"privacyEmail":14,"stem":15,"__hash__":16},"site\u002Fsite.yml","Dos Palomitas","Guadalajara","México","hola@dospalomitas.com","yml",{"name":11,"address":12},"Abdul Hamid Achik Lopez","Av. La Paz 2044, Int. 407, Col. Americana, C.P. 44160, Guadalajara, Jalisco, México",{},"privacidad@dospalomitas.com","site","jGc6Ml3aSWLXlyXsLYcXoOPXlPJPqw1m0yapLcQ-12k",{"id":18,"chat":19,"contact":62,"cta":72,"extension":9,"faq":74,"faqSection":112,"footerColumns":116,"hero":153,"integration":182,"meta":205,"nav":206,"panel":214,"problem":293,"scope":311,"seo":330,"stem":332,"steps":333,"stepsSection":359,"trust":362,"__hash__":395},"landing\u002Fen\u002Flanding.yml",{"eyebrow":20,"title":21,"description":22,"points":23,"survey":29,"company":46,"example":47,"note":56,"screens":57},"Inside the chat","A survey that takes under 2 minutes to answer","Customers do not sign in or download anything. They answer on WhatsApp, in the conversation where they already talk to your company.",[24,25,26,27,28],"An approved template message with a clear button to get started.","A native WhatsApp form with three ratings from 1 to 10.","A free-text comment and an optional shout-out to a team member.","One reminder after 48 hours and expiry after 7 days.","One-tap opt-out with \"Stop surveys\".",{"message":30,"surveyButton":31,"optOutButton":32,"ratingsTitle":33,"ratingsIntro":34,"ratings":35,"next":39,"commentsTitle":40,"comment":41,"recognition":42,"recognitionName":43,"submit":44,"thanks":45},"Hi {{nombre}}, thank you for your purchase at {{marca}}, {{sucursal}} branch, on {{fecha}}.\nWe'd like to know how it went. Answering takes less than 2 minutes.","Take the survey","Stop surveys","Your experience","Rate from 1 to 10, where 10 is the best.",[36,37,38],"Overall purchase experience","Likelihood to buy again","Likelihood to recommend us","Continue","Last step","What could we improve?","Would you like to recognize a team member?","Team member's name","Send","Thank you for your time! We received your answers. Your feedback helps us improve every purchase.","Equipos del Bajío",{"name":48,"branch":49,"date":50,"scores":51,"comment":54,"recognized":55},"Marcela","Querétaro","October 8",[52,53,52],9,10,"The advisor answered all my questions and the machine arrived on time.","Luis Hernández","Illustrative example. The text, branding and questions are configured with each customer.",[58,59,60,61],"The message arrives","Rate from 1 to 10","Comment and recognize","Answer and thanks",{"eyebrow":63,"title":64,"description":65,"points":66,"success":70,"notice":71},"Contact","Book a demo","Tell us how you sell and which CRM you use. We will email you to schedule a guided walkthrough with sample data. For now the demo is by invitation only.",[67,68,69],"We review your sales process and the eligibility rules you need.","We show you the WhatsApp survey and the results dashboard.","Together we define the next steps for your implementation.","Thanks, we received your message. We will write back soon at the email you shared.","We will only use this information to reply to you. More details in the",{"label":64,"to":73},"\u002Fen#contact",[75,78,81,85,88,91,94,97,100,103,106,109],{"question":76,"answer":77},"Do I need my own WhatsApp Business account and number?","Yes. Surveys are sent through WhatsApp Business Platform, Meta's official platform, and Meta requires each company to send from its own account and number; a number cannot be shared between companies. During implementation we help you with the number, business verification and message templates.",{"question":79,"answer":80},"Does the customer have to install anything?","No. They answer a native form inside the same WhatsApp conversation. If Meta has not enabled that form on your account yet, the message carries a button that opens a lightweight page with the same survey, with nothing to download and no sign-in.",{"question":82,"answer":83},"How much does Dos Palomitas cost?",{"There are three monthly plans in Mexican pesos plus VAT":84},"Essential ($1,290, currently on a waitlist), Professional ($4,900 plus a $25,000 one-time implementation) and Corporate (from $9,900). Details, and what Meta charges separately, are on the pricing page.",{"question":86,"answer":87},"How much does each WhatsApp message cost?","Meta charges per delivered message. Since October 1, 2026, a utility template delivered in Mexico costs USD 0.0085 (MXN 0.1565). A survey with its reminder usually costs 15 to 30 Mexican cents in Meta messages, before taxes. Messages the customer sends are free.",{"question":89,"answer":90},"Why is the survey billed as utility and not marketing?","Meta accepts it as utility only when it refers to a specific purchase and carries no promotion. That is why our template names the brand, the branch and the date of the purchase. A generic survey, or one with discounts, is billed as marketing, almost five times more.",{"question":92,"answer":93},"Who collects my customers' consent?","Your company, at the point of sale, in the contract or in your privacy notice. We only write to contacts with recorded consent, honor every opt-out and keep the reason when someone is left out.",{"question":95,"answer":96},"What questions does the survey include?","Three ratings from 1 to 10 (overall experience, likelihood of buying again and likelihood of recommending), a comment and, optionally, a shout-out to someone on the team.",{"question":98,"answer":99},"What happens if the customer does not answer?","A single reminder goes out after 48 hours. If 7 days pass with no response, the survey expires and is not sent again.",{"question":101,"answer":102},"How do you avoid annoying customers?","We only message people who gave their consent, we enforce a 60-day frequency per customer and per phone number, and every message includes a \"Stop surveys\" option that opts the contact out with one tap.",{"question":104,"answer":105},"What happens when someone gives a low rating?","Any rating of 8 or below automatically creates a follow-up case so the customer experience team can handle it and close it.",{"question":107,"answer":108},"Does it connect to my CRM?","Yes. We have a Salesforce connector and a REST API with signed webhooks for any other CRM. If you work with spreadsheets today, you can also import your sales from a CSV file.",{"question":110,"answer":111},"How do you handle my customers' data?","We process your customers' data on behalf of your company, only to run the surveys. The details are in the privacy policy and the terms, which you can find in the footer.",{"eyebrow":113,"title":114,"description":115},"FAQ","What people usually ask before getting started","If your question is not here, write to us through the contact form.",[117,141],{"title":118,"links":119},"Product",[120,123,126,129,132,134,137,140],{"label":121,"to":122},"How it works","\u002Fen#how-it-works",{"label":124,"to":125},"Results","\u002Fen#results",{"label":127,"to":128},"Integrations","\u002Fen#integrations",{"label":130,"to":131},"Security and privacy","\u002Fen#trust",{"label":113,"to":133},"\u002Fen#faq",{"label":135,"to":136},"Pricing","\u002Fen\u002Fpricing",{"label":138,"to":139},"Blog","\u002Fen\u002Fblog",{"label":64,"to":73},{"title":142,"links":143},"Legal",[144,147,150],{"label":145,"to":146},"Privacy Policy","\u002Fen\u002Fprivacy",{"label":148,"to":149},"Terms of Service","\u002Fen\u002Fterms",{"label":151,"to":152},"Data Deletion","\u002Fen\u002Fdata-deletion",{"eyebrow":154,"title":155,"description":156,"cta":64,"secondaryCta":157,"pricingLink":158,"note":159,"facts":160,"visual":173},"WhatsApp customer satisfaction surveys","Ask how it went while the customer *still remembers*","Dos Palomitas sends a short WhatsApp survey after every closed sale. Customers answer on WhatsApp in under two minutes, and your team gets the results and the cases that need follow-up.","See how it works","See pricing","Built for distributors, dealerships and multi-branch companies in Mexico.",[161,164,167,170],{"value":162,"label":163},"\u003C 2 min","to answer the survey",{"value":165,"label":166},"≤ 8","opens a follow-up case",{"value":168,"label":169},"48 h","one reminder, expires after 7 days",{"value":171,"label":172},"60 days","between surveys to the same customer",{"response":174,"case":178},{"label":175,"value":176,"caption":177},"Response received","9","Overall experience",{"label":179,"title":180,"meta":181},"Case opened","Late delivery","Rating 5 · Querétaro branch",{"eyebrow":127,"title":183,"description":184,"points":185,"snippetTitle":201,"snippetRequest":202,"snippetEvent":203,"note":204},"Connects to the system where you already close your sales","Pick the route that fits you best. They all end up in the same place and go through the same eligibility rules.",[186,191,196],{"title":187,"description":188,"icon":189,"tag":190},"Salesforce","A connector that reads your won opportunities every 15 minutes and, if you turn it on, writes answered surveys and follow-up cases back to your org.","i-simple-icons-salesforce","Native connector",{"title":192,"description":193,"icon":194,"tag":195},"Any CRM, via API and webhooks","Send each sale with a REST call and receive signed events, such as survey answered or case opened, in your system. OpenAPI specification included.","i-ph-webhooks-logo-light","REST API",{"title":197,"description":198,"icon":199,"tag":200},"Excel or CSV","Save your sheet as CSV and upload it from the dashboard. No development needed, and a good way to start while you connect your system.","i-ph-file-xls-light","No development","A sale comes in, an event goes out","Register a won sale","Receive the result","Tell us which CRM you use and in the demo we will review the shortest integration route for you.",{},[207,208,209,210,212,213],{"label":121,"to":122},{"label":124,"to":125},{"label":127,"to":128},{"label":211,"to":131},"Security",{"label":135,"to":136},{"label":138,"to":139},{"eyebrow":215,"title":216,"description":217,"points":218,"dimensionsTitle":235,"dimensions":236,"preview":242},"What your team sees","Results by brand and branch, and every complaint followed up","The dashboard brings answers, comments and follow-up cases together in one place, so leadership and customer experience look at the same data.",[219,223,227,231],{"title":220,"description":221,"icon":222},"Segments","Compare ratings across divisions, brands, branches, product families and customer types.","i-ph-chart-bar-light",{"title":224,"description":225,"icon":226},"Send funnel","How many surveys were sent, delivered and answered, and where they drop off.","i-ph-funnel-light",{"title":228,"description":229,"icon":230},"Follow-up cases","Ratings of 8 or below become cases with a status, so no complaint is left without an owner.","i-ph-headset-light",{"title":232,"description":233,"icon":234},"Voice of the customer","Read comments in the customer's own words and see who they recognized on your team.","i-ph-chats-circle-light","See results by",[237,238,239,240,241],"Division","Brand","Branch","Product family","Customer type",{"title":243,"period":244,"kpis":245,"trendTitle":258,"trend":259,"branchesTitle":266,"branches":267,"casesTitle":228,"cases":277,"note":292},"Satisfaction overview","Last 30 days",[246,250,254],{"label":247,"value":248,"delta":249},"Satisfaction","9.2","+0.3",{"label":251,"value":252,"delta":253},"Response","61%","+4 pts",{"label":255,"value":256,"delta":257},"Open cases","3","","Weekly trend",[260,261,262,263,52,264,265],8.4,8.6,8.5,8.9,9.1,9.2,"By branch",[268,270,272,275],{"name":6,"value":269},9.4,{"name":271,"value":264},"Monterrey",{"name":273,"value":274},"Mexico City",8.8,{"name":49,"value":276},8.1,[278,282,287],{"title":180,"meta":279,"status":280,"tone":281},"Rating 5 · Querétaro","Open","open",{"title":283,"meta":284,"status":285,"tone":286},"Missing part","Rating 7 · Monterrey","In review","review",{"title":288,"meta":289,"status":290,"tone":291},"Invoice error","Rating 6 · Guadalajara","Closed","closed","Illustrative data.",{"eyebrow":294,"title":295,"description":296,"points":297,"statement":310},"The problem","The email survey arrives late, and almost nobody answers it","If asking how it went depends on a spreadsheet and a link in an email, the answer shows up when it is no longer useful.",[298,302,306],{"title":299,"description":300,"icon":301},"It arrives weeks later","By the time someone exports the list and sends the email, the customer has already forgotten the delivery and the service they received.","i-ph-clock-countdown-light",{"title":303,"description":304,"icon":305},"It gets lost in the inbox","A link to an external form competes with hundreds of emails. Few people answer, and mostly those who already had something to say.","i-ph-envelope-simple-light",{"title":307,"description":308,"icon":309},"Complaints surface late","Without a case that has a status, an unhappy customer waits weeks for someone to read their answer, if anyone does.","i-ph-warning-circle-light","Dos Palomitas does the opposite. It asks in the chat where the customer already talks to your account manager, shortly after the sale closes, and turns every low rating into a follow-up case.",{"eyebrow":312,"title":313,"description":314,"doTitle":315,"does":316,"dontTitle":323,"doesNot":324},"Scope","What we do, and what we don't","So you know from day one what Dos Palomitas takes care of and what stays with your team.","What we do",[317,318,319,320,321,322],"Send the WhatsApp survey after every won sale, from your CRM, through the API or with a file.","Apply the sending rules and keep the reason for every sale left out.","Send one reminder, close the survey on time and honor every opt-out.","Open a case for every low score, alert the branch manager and escalate if nobody takes it.","Show results by branch, brand and product, and write them back to Salesforce.","Help you set up Meta, business verification and message templates.","What we don't do",[325,326,327,328,329],"Answer the chats that reach your WhatsApp number. We are not a call center or a shared inbox.","Send campaigns, promotions or bulk messages.","Collect your customers' consent at the point of sale. Your company does that.","Lend you a number. Each company sends from its own WhatsApp number, as Meta requires.","Promise a response rate. It depends on your customer base, and we measure it with you in the pilot.",{"title":154,"description":331},"WhatsApp customer satisfaction surveys after every sale, with follow-up cases for low scores and an alert to the branch manager.","en\u002Flanding",[334,343,351],{"title":335,"description":336,"icon":337,"chips":338},"A sale closes","Your CRM, your API or an Excel file marks the opportunity as won. A cut checks the eligibility rules, and anything that does not qualify is excluded, with the reason on record.","i-ph-handshake-light",[339,340,341,342],"Minimum amount","Valid Mexican mobile","Recorded consent","One survey every 60 days",{"title":344,"description":345,"icon":346,"chips":347},"The survey arrives on WhatsApp","The customer gets a message with a button and answers a native WhatsApp form. Three ratings from 1 to 10, a comment and, if they want, a shout-out to someone on your team.","i-ph-chat-circle-text-light",[348,349,350],"No downloads or sign-in","Reminder after 48 hours","One-tap opt-out",{"title":352,"description":353,"icon":354,"chips":355},"Your team follows up","Results land in the dashboard. Any rating of 8 or below opens a follow-up case with a status, and the answers can flow back to your CRM.","i-ph-seal-check-light",[356,357,358],"Cases by status","Comments and shout-outs","Results back in your CRM",{"eyebrow":121,"title":360,"description":361},"From closed sale to follow-up, in three steps","Everything is automatic and logged, so you always know why a customer received a survey or why they did not.",{"eyebrow":130,"title":363,"description":364,"items":365,"rulesTitle":390,"rules":391,"rulesNote":394},"Built to message your customers with care","WhatsApp is a personal channel. That is why consent, frequency and traceability are not optional.",[366,370,374,378,382,386],{"title":367,"description":368,"icon":369},"Consent and one-tap opt-out","We only message people who agreed to receive WhatsApp messages. Every message includes \"Stop surveys\" and any opt-out is always respected.","i-ph-shield-check-light",{"title":371,"description":372,"icon":373},"Meta's official platform","We send through the WhatsApp Business Platform, with Meta-approved templates and a verified WhatsApp Business number. We help you set it up.","i-ph-whatsapp-logo-light",{"title":375,"description":376,"icon":377},"No over-surveying","The same customer and the same phone number will not receive another survey within 60 days. One reminder, and the survey expires after 7 days.","i-ph-bell-slash-light",{"title":379,"description":380,"icon":381},"Full traceability","You know what was sent, delivered, answered and excluded, with the reason behind every decision.","i-ph-list-checks-light",{"title":383,"description":384,"icon":385},"Role-based access","Personal accounts with admin, CX or view-only roles, and passwords stored with a scrypt hash. Whoever loses access loses it immediately.","i-ph-identification-badge-light",{"title":387,"description":388,"icon":389},"Your data, under your control","We process your customers' data on behalf of your company, only to run the surveys. The credentials of your integrations and webhook secrets are stored encrypted with AES-256-GCM.","i-ph-lock-key-light","Who gets a survey",[339,392,340,341,393],"The right contact","60-day frequency","When someone is left out, the reason is on record (outside window, amount, no phone, no consent or frequency) so you can explain it.","8zrvFCiZL96RvXjgvuS40FY2HA1pDXrs96sammz0AxA","\u002Fblog\u002Fcuanto-cuesta-encuesta-whatsapp",{"id":398,"title":399,"alternate":396,"author":5,"body":400,"date":778,"description":779,"extension":780,"image":781,"meta":782,"navigation":783,"path":784,"seo":785,"seoTitle":786,"stem":787,"updatedAt":778,"__hash__":788},"blog_en\u002Fen\u002Fblog\u002Fhow-much-does-a-whatsapp-survey-cost.md","How much does it cost to send WhatsApp surveys in Mexico (Meta rates, October 2026)",{"type":401,"value":402,"toc":766},"minimark",[403,407,410,415,438,442,457,509,512,519,523,526,539,548,561,565,568,618,621,625,628,648,651,665,669,672,676,683,703,706,710,727,731,737,743,749,755],[404,405,406],"p",{},"The short answer: the messages of a WhatsApp survey cost cents, but that is rarely the number that decides the budget. What changes the math is how Meta classifies your template, what your platform charges on top and how much time it takes to run.",[404,408,409],{},"This article collects Meta's rates in Mexico effective October 1, 2026, a worked example and the questions worth asking any provider.",[411,412,414],"h2",{"id":413},"the-three-parts-of-the-cost","The three parts of the cost",[416,417,418,426,432],"ol",{},[419,420,421,425],"li",{},[422,423,424],"strong",{},"Meta",": it charges for every template message that is delivered.",[419,427,428,431],{},[422,429,430],{},"The platform",": a monthly fee, a per-message fee or both.",[419,433,434,437],{},[422,435,436],{},"Your team",": setting up the number and the templates, connecting the CRM and following up on complaints.",[411,439,441],{"id":440},"metas-rates-in-mexico","Meta's rates in Mexico",[404,443,444,445,448,449,456],{},"Meta charges per ",[422,446,447],{},"delivered"," message (not sent), depending on the message category and the country of the recipient. These are the rates for Mexico from ",[450,451,455],"a",{"href":452,"rel":453},"https:\u002F\u002Fdevelopers.facebook.com\u002Fdocumentation\u002Fbusiness-messaging\u002Fwhatsapp\u002Fpricing",[454],"nofollow","Meta's official rate card"," effective October 1, 2026 (page updated September 30, 2026, checked on October 29, 2026), before taxes:",[458,459,460,473],"table",{},[461,462,463],"thead",{},[464,465,466,470],"tr",{},[467,468,469],"th",{},"Message type",[467,471,472],{},"Rate per message",[474,475,476,485,493,501],"tbody",{},[464,477,478,482],{},[479,480,481],"td",{},"Utility template",[479,483,484],{},"MXN 0.1565 (USD 0.0085)",[464,486,487,490],{},[479,488,489],{},"Marketing template",[479,491,492],{},"MXN 0.7298 (USD 0.0397)",[464,494,495,498],{},[479,496,497],{},"Free-form reply inside the 24-hour window (service message)",[479,499,500],{},"The first 1,000 a month per WhatsApp Business number are free; after that, MXN 0.1565 (USD 0.0085)",[464,502,503,506],{},[479,504,505],{},"Messages the customer writes",[479,507,508],{},"Free",[404,510,511],{},"Three clarifications. First, Meta publishes its rates in several currencies, the Mexican peso included; the currency you are billed in is chosen when the messaging account is created, so confirm it in your Meta account. Second, at these volumes the list rate applies: volume discounts for utility messages in Mexico start above 1 million messages a month. Third, Meta states that it only updates its rates on the first day of each quarter (January, April, July and October), so it is worth checking the rate card before you decide.",[404,513,514,515,518],{},"What changed on October 1, 2026: Meta resumed charging for messages that used to be free, such as a utility template sent ",[422,516,517],{},"inside"," the 24-hour window, and raised the marketing rate in Mexico.",[411,520,522],{"id":521},"why-the-template-category-changes-everything","Why the template category changes everything",[404,524,525],{},"A marketing template costs almost five times as much as a utility one. What counts as each in a survey?",[404,527,528,529,534,535,538],{},"According to Meta's ",[450,530,533],{"href":531,"rel":532},"https:\u002F\u002Fdevelopers.facebook.com\u002Fdocumentation\u002Fbusiness-messaging\u002Fwhatsapp\u002Ftemplates\u002Ftemplate-categorization",[454],"template categorization guidelines",", a feedback survey is accepted as ",[422,536,537],{},"utility"," only if it refers to a specific order, transaction or interaction. A generic one is not approved as utility, and one with promotional content is treated as marketing. And since April 2025, if you choose utility and Meta decides otherwise, the template is approved as marketing; Meta can also recategorize a template that was already approved.",[540,541,542,545],"ul",{},[419,543,544],{},"Utility: \"Hi Marcela, thank you for your purchase on October 8 at our Querétaro branch. How was your experience?\"",[419,546,547],{},"Marketing: \"Tell us how we are doing and get 10% off!\"",[404,549,550,551,555,556,560],{},"The moral: name the purchase, leave out promotions and check the category Meta assigns to your templates from time to time. There is more detail in ",[450,552,554],{"href":553},"\u002Fen\u002Fblog\u002Fwhy-survey-on-whatsapp","why survey on WhatsApp instead of email"," and in the ",[450,557,559],{"href":558},"\u002Fen\u002Fblog\u002Fwhatsapp-customer-satisfaction-surveys","guide to WhatsApp satisfaction surveys",".",[411,562,564],{"id":563},"example-what-1000-surveys-cost","Example: what 1,000 surveys cost",[404,566,567],{},"Illustrative assumptions (yours will differ): 1,000 surveys delivered, 60% of customers do not answer and get a reminder (600 more messages), and the thank-you goes as a service message within the number's first 1,000 free ones.",[458,569,570,586],{},[461,571,572],{},[464,573,574,577,580,583],{},[467,575,576],{},"Scenario",[467,578,579],{},"Messages charged",[467,581,582],{},"Rate",[467,584,585],{},"Cost in Meta messages",[474,587,588,603],{},[464,589,590,592,595,598],{},[479,591,481],{},[479,593,594],{},"1,600",[479,596,597],{},"MXN 0.1565",[479,599,600],{},[422,601,602],{},"≈ MXN 250",[464,604,605,608,610,613],{},[479,606,607],{},"Template recategorized as marketing",[479,609,594],{},[479,611,612],{},"MXN 0.7298",[479,614,615],{},[422,616,617],{},"≈ MXN 1,168",[404,619,620],{},"Put another way: about 25 Mexican cents per survey as utility and about MXN 1.17 as marketing. A survey without a reminder costs MXN 0.16 as utility and MXN 0.73 as marketing. With 500 surveys a month, that is around MXN 125 against MXN 584. These figures are before VAT and before whatever your provider charges.",[411,622,624],{"id":623},"what-the-platform-charges","What the platform charges",[404,626,627],{},"There are three usual models:",[540,629,630,636,642],{},[419,631,632,635],{},[422,633,634],{},"Monthly fee and Meta at cost."," You pay the plan and Meta bills you directly for the messages.",[419,637,638,641],{},[422,639,640],{},"A per-message fee on top of Meta's."," The platform adds an amount for every message, on top of the monthly fee.",[419,643,644,647],{},[422,645,646],{},"All-inclusive",", with one rate per message or per survey.",[404,649,650],{},"Before you sign, ask four things in writing:",[416,652,653,656,659,662],{},[419,654,655],{},"Do you pass Meta's rate through at cost or with a margin?",[419,657,658],{},"How much do you charge per message on top of the monthly fee?",[419,660,661],{},"What happens if Meta recategorizes my template and the cost goes up?",[419,663,664],{},"In whose name are the number and the WhatsApp Business account? (It should be yours.)",[411,666,668],{"id":667},"the-most-underestimated-cost-time","The most underestimated cost: time",[404,670,671],{},"Setting up the account with Meta, business verification, templates, the CRM integration and following up on complaints takes hours. If your team does not have them, buy a service that does, because a survey nobody acts on costs more than not having one.",[411,673,675],{"id":674},"how-we-charge-at-dos-palomitas","How we charge at Dos Palomitas",[404,677,678,679,682],{},"These are the plans on the ",[450,680,681],{"href":136},"pricing page",", monthly, in Mexican pesos plus VAT:",[540,684,685,691,697],{},[419,686,687,690],{},[422,688,689],{},"Essential, $1,290 a month, on a waitlist."," It cannot be hired on your own yet. It includes up to 500 surveys a month (each additional survey costs $0.90) and you use your own WhatsApp Business number. Meta bills you directly for the messages and we only charge for the plan.",[419,692,693,696],{},[422,694,695],{},"Professional, $4,900 a month + a $25,000 one-time implementation."," We set up WhatsApp Business with Meta for you, on your number and your account, and connect Salesforce. It includes Meta's messages (utility category) for up to 2,000 surveys a month; each additional survey costs $1.50.",[419,698,699,702],{},[422,700,701],{},"Corporate, from $9,900 a month, implementation from $40,000."," For several brands or legal entities, with one number per brand. It includes Meta's messages for up to 5,000 surveys a month.",[404,704,705],{},"Meta sets its own rates: if they change, or a template's category changes, the terms of the included messages are adjusted. Professional and Corporate pilots run with your team's phones, and the Essential plan's trial will arrive with its launch.",[411,707,709],{"id":708},"how-to-keep-the-cost-down","How to keep the cost down",[540,711,712,715,718,721,724],{},[419,713,714],{},"Always name the purchase in the template and leave promotions out.",[419,716,717],{},"One reminder, not three.",[419,719,720],{},"Set a minimum frequency per customer and per phone.",[419,722,723],{},"Define a minimum amount so you do not survey minor transactions.",[419,725,726],{},"Validate that the mobile number is valid before sending: an undelivered message is not charged, but the opportunity is lost.",[411,728,730],{"id":729},"frequently-asked-questions","Frequently asked questions",[404,732,733,736],{},[422,734,735],{},"Is it charged when sent or when delivered?"," When delivered. A message that does not arrive is not charged.",[404,738,739,742],{},[422,740,741],{},"Are the customer's replies charged?"," No. What the customer writes is free.",[404,744,745,748],{},[422,746,747],{},"Are the 1,000 free service messages per company?"," They are per WhatsApp Business number and per month, and they do not roll over to the next month.",[404,750,751,754],{},[422,752,753],{},"Can a survey go out for free?"," Not if you send it first with a template: it has been charged since October 1, 2026, even inside the 24-hour window.",[404,756,757,758,761,762,765],{},"Want to work out your own case? Check the ",[450,759,760],{"href":136},"pricing"," or ",[450,763,764],{"href":73},"book a guided demo","; for now the demo is by invitation only.",{"title":257,"searchDepth":767,"depth":767,"links":768},2,[769,770,771,772,773,774,775,776,777],{"id":413,"depth":767,"text":414},{"id":440,"depth":767,"text":441},{"id":521,"depth":767,"text":522},{"id":563,"depth":767,"text":564},{"id":623,"depth":767,"text":624},{"id":667,"depth":767,"text":668},{"id":674,"depth":767,"text":675},{"id":708,"depth":767,"text":709},{"id":729,"depth":767,"text":730},"2026-10-29","What Meta charges per message in Mexico since October 2026, what 1,000 WhatsApp surveys cost and what else you pay for: the platform and your time.","md",null,{},true,"\u002Fen\u002Fblog\u002Fhow-much-does-a-whatsapp-survey-cost",{"title":399,"description":779},"What a WhatsApp survey costs in Mexico","en\u002Fblog\u002Fhow-much-does-a-whatsapp-survey-cost","mcPHJz6GJ2KrgQ1Cv3O9uI6uOUydUWhUIThrCDDuqqE",[781,790],{"title":791,"path":558,"stem":792,"description":793,"children":-1},"WhatsApp customer satisfaction surveys: a practical guide for companies in Mexico","en\u002Fblog\u002Fwhatsapp-customer-satisfaction-surveys","How WhatsApp customer satisfaction surveys work, what to ask, what Meta requires, what they cost and what to do with the answers. A guide for Mexico."]