[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site":3,"landing:en":17,"alternate:en:\u002Fen\u002Fblog\u002Fwhatsapp-customer-satisfaction-surveys":396,"post:en:\u002Fen\u002Fblog\u002Fwhatsapp-customer-satisfaction-surveys":397,"post-surround:en:\u002Fen\u002Fblog\u002Fwhatsapp-customer-satisfaction-surveys":690},{"id":4,"brand":5,"city":6,"country":7,"email":8,"extension":9,"legal":10,"meta":13,"privacyEmail":14,"stem":15,"__hash__":16},"site\u002Fsite.yml","Dos Palomitas","Guadalajara","México","hola@dospalomitas.com","yml",{"name":11,"address":12},"Abdul Hamid Achik Lopez","Av. La Paz 2044, Int. 407, Col. Americana, C.P. 44160, Guadalajara, Jalisco, México",{},"privacidad@dospalomitas.com","site","jGc6Ml3aSWLXlyXsLYcXoOPXlPJPqw1m0yapLcQ-12k",{"id":18,"chat":19,"contact":62,"cta":72,"extension":9,"faq":74,"faqSection":112,"footerColumns":116,"hero":153,"integration":182,"meta":205,"nav":206,"panel":214,"problem":293,"scope":311,"seo":330,"stem":332,"steps":333,"stepsSection":359,"trust":362,"__hash__":395},"landing\u002Fen\u002Flanding.yml",{"eyebrow":20,"title":21,"description":22,"points":23,"survey":29,"company":46,"example":47,"note":56,"screens":57},"Inside the chat","A survey that takes under 2 minutes to answer","Customers do not sign in or download anything. They answer on WhatsApp, in the conversation where they already talk to your company.",[24,25,26,27,28],"An approved template message with a clear button to get started.","A native WhatsApp form with three ratings from 1 to 10.","A free-text comment and an optional shout-out to a team member.","One reminder after 48 hours and expiry after 7 days.","One-tap opt-out with \"Stop surveys\".",{"message":30,"surveyButton":31,"optOutButton":32,"ratingsTitle":33,"ratingsIntro":34,"ratings":35,"next":39,"commentsTitle":40,"comment":41,"recognition":42,"recognitionName":43,"submit":44,"thanks":45},"Hi {{nombre}}, thank you for your purchase at {{marca}}, {{sucursal}} branch, on {{fecha}}.\nWe'd like to know how it went. Answering takes less than 2 minutes.","Take the survey","Stop surveys","Your experience","Rate from 1 to 10, where 10 is the best.",[36,37,38],"Overall purchase experience","Likelihood to buy again","Likelihood to recommend us","Continue","Last step","What could we improve?","Would you like to recognize a team member?","Team member's name","Send","Thank you for your time! We received your answers. Your feedback helps us improve every purchase.","Equipos del Bajío",{"name":48,"branch":49,"date":50,"scores":51,"comment":54,"recognized":55},"Marcela","Querétaro","October 8",[52,53,52],9,10,"The advisor answered all my questions and the machine arrived on time.","Luis Hernández","Illustrative example. The text, branding and questions are configured with each customer.",[58,59,60,61],"The message arrives","Rate from 1 to 10","Comment and recognize","Answer and thanks",{"eyebrow":63,"title":64,"description":65,"points":66,"success":70,"notice":71},"Contact","Book a demo","Tell us how you sell and which CRM you use. We will email you to schedule a guided walkthrough with sample data. For now the demo is by invitation only.",[67,68,69],"We review your sales process and the eligibility rules you need.","We show you the WhatsApp survey and the results dashboard.","Together we define the next steps for your implementation.","Thanks, we received your message. We will write back soon at the email you shared.","We will only use this information to reply to you. More details in the",{"label":64,"to":73},"\u002Fen#contact",[75,78,81,85,88,91,94,97,100,103,106,109],{"question":76,"answer":77},"Do I need my own WhatsApp Business account and number?","Yes. Surveys are sent through WhatsApp Business Platform, Meta's official platform, and Meta requires each company to send from its own account and number; a number cannot be shared between companies. During implementation we help you with the number, business verification and message templates.",{"question":79,"answer":80},"Does the customer have to install anything?","No. They answer a native form inside the same WhatsApp conversation. If Meta has not enabled that form on your account yet, the message carries a button that opens a lightweight page with the same survey, with nothing to download and no sign-in.",{"question":82,"answer":83},"How much does Dos Palomitas cost?",{"There are three monthly plans in Mexican pesos plus VAT":84},"Essential ($1,290, currently on a waitlist), Professional ($4,900 plus a $25,000 one-time implementation) and Corporate (from $9,900). Details, and what Meta charges separately, are on the pricing page.",{"question":86,"answer":87},"How much does each WhatsApp message cost?","Meta charges per delivered message. Since October 1, 2026, a utility template delivered in Mexico costs USD 0.0085 (MXN 0.1565). A survey with its reminder usually costs 15 to 30 Mexican cents in Meta messages, before taxes. Messages the customer sends are free.",{"question":89,"answer":90},"Why is the survey billed as utility and not marketing?","Meta accepts it as utility only when it refers to a specific purchase and carries no promotion. That is why our template names the brand, the branch and the date of the purchase. A generic survey, or one with discounts, is billed as marketing, almost five times more.",{"question":92,"answer":93},"Who collects my customers' consent?","Your company, at the point of sale, in the contract or in your privacy notice. We only write to contacts with recorded consent, honor every opt-out and keep the reason when someone is left out.",{"question":95,"answer":96},"What questions does the survey include?","Three ratings from 1 to 10 (overall experience, likelihood of buying again and likelihood of recommending), a comment and, optionally, a shout-out to someone on the team.",{"question":98,"answer":99},"What happens if the customer does not answer?","A single reminder goes out after 48 hours. If 7 days pass with no response, the survey expires and is not sent again.",{"question":101,"answer":102},"How do you avoid annoying customers?","We only message people who gave their consent, we enforce a 60-day frequency per customer and per phone number, and every message includes a \"Stop surveys\" option that opts the contact out with one tap.",{"question":104,"answer":105},"What happens when someone gives a low rating?","Any rating of 8 or below automatically creates a follow-up case so the customer experience team can handle it and close it.",{"question":107,"answer":108},"Does it connect to my CRM?","Yes. We have a Salesforce connector and a REST API with signed webhooks for any other CRM. If you work with spreadsheets today, you can also import your sales from a CSV file.",{"question":110,"answer":111},"How do you handle my customers' data?","We process your customers' data on behalf of your company, only to run the surveys. The details are in the privacy policy and the terms, which you can find in the footer.",{"eyebrow":113,"title":114,"description":115},"FAQ","What people usually ask before getting started","If your question is not here, write to us through the contact form.",[117,141],{"title":118,"links":119},"Product",[120,123,126,129,132,134,137,140],{"label":121,"to":122},"How it works","\u002Fen#how-it-works",{"label":124,"to":125},"Results","\u002Fen#results",{"label":127,"to":128},"Integrations","\u002Fen#integrations",{"label":130,"to":131},"Security and privacy","\u002Fen#trust",{"label":113,"to":133},"\u002Fen#faq",{"label":135,"to":136},"Pricing","\u002Fen\u002Fpricing",{"label":138,"to":139},"Blog","\u002Fen\u002Fblog",{"label":64,"to":73},{"title":142,"links":143},"Legal",[144,147,150],{"label":145,"to":146},"Privacy Policy","\u002Fen\u002Fprivacy",{"label":148,"to":149},"Terms of Service","\u002Fen\u002Fterms",{"label":151,"to":152},"Data Deletion","\u002Fen\u002Fdata-deletion",{"eyebrow":154,"title":155,"description":156,"cta":64,"secondaryCta":157,"pricingLink":158,"note":159,"facts":160,"visual":173},"WhatsApp customer satisfaction surveys","Ask how it went while the customer *still remembers*","Dos Palomitas sends a short WhatsApp survey after every closed sale. Customers answer on WhatsApp in under two minutes, and your team gets the results and the cases that need follow-up.","See how it works","See pricing","Built for distributors, dealerships and multi-branch companies in Mexico.",[161,164,167,170],{"value":162,"label":163},"\u003C 2 min","to answer the survey",{"value":165,"label":166},"≤ 8","opens a follow-up case",{"value":168,"label":169},"48 h","one reminder, expires after 7 days",{"value":171,"label":172},"60 days","between surveys to the same customer",{"response":174,"case":178},{"label":175,"value":176,"caption":177},"Response received","9","Overall experience",{"label":179,"title":180,"meta":181},"Case opened","Late delivery","Rating 5 · Querétaro branch",{"eyebrow":127,"title":183,"description":184,"points":185,"snippetTitle":201,"snippetRequest":202,"snippetEvent":203,"note":204},"Connects to the system where you already close your sales","Pick the route that fits you best. They all end up in the same place and go through the same eligibility rules.",[186,191,196],{"title":187,"description":188,"icon":189,"tag":190},"Salesforce","A connector that reads your won opportunities every 15 minutes and, if you turn it on, writes answered surveys and follow-up cases back to your org.","i-simple-icons-salesforce","Native connector",{"title":192,"description":193,"icon":194,"tag":195},"Any CRM, via API and webhooks","Send each sale with a REST call and receive signed events, such as survey answered or case opened, in your system. OpenAPI specification included.","i-ph-webhooks-logo-light","REST API",{"title":197,"description":198,"icon":199,"tag":200},"Excel or CSV","Save your sheet as CSV and upload it from the dashboard. No development needed, and a good way to start while you connect your system.","i-ph-file-xls-light","No development","A sale comes in, an event goes out","Register a won sale","Receive the result","Tell us which CRM you use and in the demo we will review the shortest integration route for you.",{},[207,208,209,210,212,213],{"label":121,"to":122},{"label":124,"to":125},{"label":127,"to":128},{"label":211,"to":131},"Security",{"label":135,"to":136},{"label":138,"to":139},{"eyebrow":215,"title":216,"description":217,"points":218,"dimensionsTitle":235,"dimensions":236,"preview":242},"What your team sees","Results by brand and branch, and every complaint followed up","The dashboard brings answers, comments and follow-up cases together in one place, so leadership and customer experience look at the same data.",[219,223,227,231],{"title":220,"description":221,"icon":222},"Segments","Compare ratings across divisions, brands, branches, product families and customer types.","i-ph-chart-bar-light",{"title":224,"description":225,"icon":226},"Send funnel","How many surveys were sent, delivered and answered, and where they drop off.","i-ph-funnel-light",{"title":228,"description":229,"icon":230},"Follow-up cases","Ratings of 8 or below become cases with a status, so no complaint is left without an owner.","i-ph-headset-light",{"title":232,"description":233,"icon":234},"Voice of the customer","Read comments in the customer's own words and see who they recognized on your team.","i-ph-chats-circle-light","See results by",[237,238,239,240,241],"Division","Brand","Branch","Product family","Customer type",{"title":243,"period":244,"kpis":245,"trendTitle":258,"trend":259,"branchesTitle":266,"branches":267,"casesTitle":228,"cases":277,"note":292},"Satisfaction overview","Last 30 days",[246,250,254],{"label":247,"value":248,"delta":249},"Satisfaction","9.2","+0.3",{"label":251,"value":252,"delta":253},"Response","61%","+4 pts",{"label":255,"value":256,"delta":257},"Open cases","3","","Weekly trend",[260,261,262,263,52,264,265],8.4,8.6,8.5,8.9,9.1,9.2,"By branch",[268,270,272,275],{"name":6,"value":269},9.4,{"name":271,"value":264},"Monterrey",{"name":273,"value":274},"Mexico City",8.8,{"name":49,"value":276},8.1,[278,282,287],{"title":180,"meta":279,"status":280,"tone":281},"Rating 5 · Querétaro","Open","open",{"title":283,"meta":284,"status":285,"tone":286},"Missing part","Rating 7 · Monterrey","In review","review",{"title":288,"meta":289,"status":290,"tone":291},"Invoice error","Rating 6 · Guadalajara","Closed","closed","Illustrative data.",{"eyebrow":294,"title":295,"description":296,"points":297,"statement":310},"The problem","The email survey arrives late, and almost nobody answers it","If asking how it went depends on a spreadsheet and a link in an email, the answer shows up when it is no longer useful.",[298,302,306],{"title":299,"description":300,"icon":301},"It arrives weeks later","By the time someone exports the list and sends the email, the customer has already forgotten the delivery and the service they received.","i-ph-clock-countdown-light",{"title":303,"description":304,"icon":305},"It gets lost in the inbox","A link to an external form competes with hundreds of emails. Few people answer, and mostly those who already had something to say.","i-ph-envelope-simple-light",{"title":307,"description":308,"icon":309},"Complaints surface late","Without a case that has a status, an unhappy customer waits weeks for someone to read their answer, if anyone does.","i-ph-warning-circle-light","Dos Palomitas does the opposite. It asks in the chat where the customer already talks to your account manager, shortly after the sale closes, and turns every low rating into a follow-up case.",{"eyebrow":312,"title":313,"description":314,"doTitle":315,"does":316,"dontTitle":323,"doesNot":324},"Scope","What we do, and what we don't","So you know from day one what Dos Palomitas takes care of and what stays with your team.","What we do",[317,318,319,320,321,322],"Send the WhatsApp survey after every won sale, from your CRM, through the API or with a file.","Apply the sending rules and keep the reason for every sale left out.","Send one reminder, close the survey on time and honor every opt-out.","Open a case for every low score, alert the branch manager and escalate if nobody takes it.","Show results by branch, brand and product, and write them back to Salesforce.","Help you set up Meta, business verification and message templates.","What we don't do",[325,326,327,328,329],"Answer the chats that reach your WhatsApp number. We are not a call center or a shared inbox.","Send campaigns, promotions or bulk messages.","Collect your customers' consent at the point of sale. Your company does that.","Lend you a number. Each company sends from its own WhatsApp number, as Meta requires.","Promise a response rate. It depends on your customer base, and we measure it with you in the pilot.",{"title":154,"description":331},"WhatsApp customer satisfaction surveys after every sale, with follow-up cases for low scores and an alert to the branch manager.","en\u002Flanding",[334,343,351],{"title":335,"description":336,"icon":337,"chips":338},"A sale closes","Your CRM, your API or an Excel file marks the opportunity as won. A cut checks the eligibility rules, and anything that does not qualify is excluded, with the reason on record.","i-ph-handshake-light",[339,340,341,342],"Minimum amount","Valid Mexican mobile","Recorded consent","One survey every 60 days",{"title":344,"description":345,"icon":346,"chips":347},"The survey arrives on WhatsApp","The customer gets a message with a button and answers a native WhatsApp form. Three ratings from 1 to 10, a comment and, if they want, a shout-out to someone on your team.","i-ph-chat-circle-text-light",[348,349,350],"No downloads or sign-in","Reminder after 48 hours","One-tap opt-out",{"title":352,"description":353,"icon":354,"chips":355},"Your team follows up","Results land in the dashboard. Any rating of 8 or below opens a follow-up case with a status, and the answers can flow back to your CRM.","i-ph-seal-check-light",[356,357,358],"Cases by status","Comments and shout-outs","Results back in your CRM",{"eyebrow":121,"title":360,"description":361},"From closed sale to follow-up, in three steps","Everything is automatic and logged, so you always know why a customer received a survey or why they did not.",{"eyebrow":130,"title":363,"description":364,"items":365,"rulesTitle":390,"rules":391,"rulesNote":394},"Built to message your customers with care","WhatsApp is a personal channel. That is why consent, frequency and traceability are not optional.",[366,370,374,378,382,386],{"title":367,"description":368,"icon":369},"Consent and one-tap opt-out","We only message people who agreed to receive WhatsApp messages. Every message includes \"Stop surveys\" and any opt-out is always respected.","i-ph-shield-check-light",{"title":371,"description":372,"icon":373},"Meta's official platform","We send through the WhatsApp Business Platform, with Meta-approved templates and a verified WhatsApp Business number. We help you set it up.","i-ph-whatsapp-logo-light",{"title":375,"description":376,"icon":377},"No over-surveying","The same customer and the same phone number will not receive another survey within 60 days. One reminder, and the survey expires after 7 days.","i-ph-bell-slash-light",{"title":379,"description":380,"icon":381},"Full traceability","You know what was sent, delivered, answered and excluded, with the reason behind every decision.","i-ph-list-checks-light",{"title":383,"description":384,"icon":385},"Role-based access","Personal accounts with admin, CX or view-only roles, and passwords stored with a scrypt hash. Whoever loses access loses it immediately.","i-ph-identification-badge-light",{"title":387,"description":388,"icon":389},"Your data, under your control","We process your customers' data on behalf of your company, only to run the surveys. The credentials of your integrations and webhook secrets are stored encrypted with AES-256-GCM.","i-ph-lock-key-light","Who gets a survey",[339,392,340,341,393],"The right contact","60-day frequency","When someone is left out, the reason is on record (outside window, amount, no phone, no consent or frequency) so you can explain it.","8zrvFCiZL96RvXjgvuS40FY2HA1pDXrs96sammz0AxA","\u002Fblog\u002Fencuestas-de-satisfaccion-por-whatsapp",{"id":398,"title":399,"alternate":396,"author":5,"body":400,"date":679,"description":680,"extension":681,"image":682,"meta":683,"navigation":684,"path":685,"seo":686,"seoTitle":687,"stem":688,"updatedAt":679,"__hash__":689},"blog_en\u002Fen\u002Fblog\u002Fwhatsapp-customer-satisfaction-surveys.md","WhatsApp customer satisfaction surveys: a practical guide for companies in Mexico",{"type":401,"value":402,"toc":667},"minimark",[403,407,410,415,418,421,424,428,431,472,476,479,505,508,512,515,519,525,547,555,561,565,578,582,585,611,615,635,639,656],[404,405,406],"p",{},"Almost every company says it wants to know how it did with its customers. In practice, the survey is usually an email with a link, sent weeks after the sale, that almost nobody answers. WhatsApp satisfaction surveys solve part of the problem: they arrive soon after the purchase, in the chat the customer already uses, and take a couple of minutes to answer.",[404,408,409],{},"This guide explains how they work, what to ask, which Meta rules are worth knowing, what they cost and, above all, what to do with the answers.",[411,412,414],"h2",{"id":413},"what-is-a-whatsapp-satisfaction-survey","What is a WhatsApp satisfaction survey?",[404,416,417],{},"It is a short survey that a company sends automatically to a customer on WhatsApp, usually right after a purchase, a delivery or a service visit. Instead of an email with a link, the customer gets a message in their chat and answers right there, or on a lightweight page that opens from a button in the message.",[404,419,420],{},"It is not the same as the native poll you can create by hand in a chat, or pasting the link of any form. To send surveys automatically and at scale you need Meta's WhatsApp Business Platform API, either directly or through a provider that uses it for you.",[404,422,423],{},"The most common surveys measure CSAT (how satisfied the customer was with a specific purchase) and NPS (how likely they are to recommend you). Many companies use a mix of both.",[411,425,427],{"id":426},"how-it-works-under-the-hood","How it works under the hood",[404,429,430],{},"The typical flow has six steps:",[432,433,434,442,448,454,460,466],"ol",{},[435,436,437,441],"li",{},[438,439,440],"strong",{},"An event triggers the survey."," For example, a sale marked as won in the CRM, a confirmed delivery or a completed appointment.",[435,443,444,447],{},[438,445,446],{},"Eligibility rules."," Not every customer should get one: you check the minimum amount, that the contact is the right one, that the mobile number is valid, that there is consent and that the customer was not surveyed recently.",[435,449,450,453],{},[438,451,452],{},"Template message."," Because the company writes first, Meta requires an approved template, with a button to start.",[435,455,456,459],{},[438,457,458],{},"The customer answers."," It can be a WhatsApp form inside the same chat or, if Meta does not enable it on the account, a lightweight web page that opens from a button. Either way, the customer installs nothing and does not sign in.",[435,461,462,465],{},[438,463,464],{},"The answer is stored and classified."," If it is positive, the customer is thanked. If it is low, a follow-up case is opened.",[435,467,468,471],{},[438,469,470],{},"One reminder and expiry."," A single, prudent reminder and, after some time, the survey expires.",[411,473,475],{"id":474},"what-to-ask","What to ask",[404,477,478],{},"Less is more. A structure that works well for a purchase:",[480,481,482,489,496,502],"ul",{},[435,483,484,485,488],{},"One rating of the ",[438,486,487],{},"overall experience"," of the purchase (1 to 10).",[435,490,491,492,495],{},"The ",[438,493,494],{},"likelihood of buying again",".",[435,497,491,498,501],{},[438,499,500],{},"likelihood of recommending"," the company.",[435,503,504],{},"An open comment: \"What could we improve?\".",[404,506,507],{},"Two tips. First, mention the specific purchase (branch and date) so the customer knows what you are asking about. Second, if you need to compare against NPS benchmarks, use the classic 0 to 10 scale; if you only want to compare branches with each other, any consistent scale works.",[411,509,511],{"id":510},"when-to-send-it","When to send it",[404,513,514],{},"Soon after the event. In high-value sales, the best moment is usually a few days after delivery or start-up, when the customer has tried what they bought but still remembers it. Avoid night hours and send during working hours.",[411,516,518],{"id":517},"what-meta-requires-and-the-law","What Meta requires (and the law)",[404,520,521,524],{},[438,522,523],{},"Consent."," WhatsApp requires that the person agreed to receive messages from your company on that channel. Keep a record of when and how they gave it, and offer a simple way to opt out.",[404,526,527,530,531,538,539,542,543,546],{},[438,528,529],{},"Template category."," This is the detail that surprises people most. In its ",[532,533,537],"a",{"href":534,"rel":535},"https:\u002F\u002Fdevelopers.facebook.com\u002Fdocumentation\u002Fbusiness-messaging\u002Fwhatsapp\u002Ftemplates\u002Ftemplate-categorization",[536],"nofollow","template categorization guidelines",", Meta accepts a feedback survey as a ",[438,540,541],{},"utility"," template only if it refers to a specific order, transaction or interaction. A generic survey is not approved as utility, and one that mixes the survey with promotional content is treated as ",[438,544,545],{},"marketing",", which costs quite a bit more. And if you choose utility but Meta decides it is marketing, the template is approved as marketing.",[480,548,549,552],{},[435,550,551],{},"Acceptable: \"Hi Marcela, thank you for your purchase on October 8 at our Querétaro branch. How was your experience?\"",[435,553,554],{},"Not acceptable: \"Tell us how we are doing and get a discount!\"",[404,556,557,560],{},[438,558,559],{},"Personal data."," You are handling names, phone numbers and purchase data. In Mexico, the Federal Law on the Protection of Personal Data Held by Private Parties applies: you need a privacy notice, you need to know who is the controller and who is the processor, and you need to handle access, rectification, cancellation and objection (ARCO) requests. Have your legal advisor review your notice before the first survey.",[411,562,564],{"id":563},"what-they-cost","What they cost",[404,566,567,568,573,574,495],{},"Meta charges per delivered message. According to ",[532,569,572],{"href":570,"rel":571},"https:\u002F\u002Fdevelopers.facebook.com\u002Fdocumentation\u002Fbusiness-messaging\u002Fwhatsapp\u002Fpricing",[536],"Meta's rate card"," effective October 1, 2026 (checked on October 29, 2026), a utility template in Mexico costs MXN 0.1565 (USD 0.0085) and a marketing template MXN 0.7298 (USD 0.0397). A utility survey therefore costs MXN 0.16 with a single message and up to MXN 0.31 with a reminder; as marketing, between MXN 0.73 and 1.46. All of this is before taxes and before whatever your platform charges. We broke it down in full in ",[532,575,577],{"href":576},"\u002Fen\u002Fblog\u002Fhow-much-does-a-whatsapp-survey-cost","how much it costs to send WhatsApp surveys in Mexico",[411,579,581],{"id":580},"what-to-do-with-the-answers","What to do with the answers",[404,583,584],{},"A survey that only produces an average is worth little. The value is in closing the loop:",[480,586,587,593,599,605],{},[435,588,589,592],{},[438,590,591],{},"Set a threshold"," (for example, 8 or below) and open a case with an owner and a status for every low rating.",[435,594,595,598],{},[438,596,597],{},"Tell whoever can fix it",", such as the branch manager, and escalate if the case is still open after some time.",[435,600,601,604],{},[438,602,603],{},"Look at results by dimension",": branch, brand, product or customer type. A global average hides problems.",[435,606,607,610],{},[438,608,609],{},"Recognize what goes well."," Positive comments and shout-outs to team members are motivating.",[411,612,614],{"id":613},"common-mistakes","Common mistakes",[480,616,617,620,623,626,629,632],{},[435,618,619],{},"Long surveys. Past five questions, people drop off.",[435,621,622],{},"Generic surveys, which can also be billed as marketing.",[435,624,625],{},"Writing to people who did not give consent.",[435,627,628],{},"Surveying the same customer on every purchase. Set a minimum frequency per customer and per phone.",[435,630,631],{},"Measuring without an owner: if nobody handles the complaints, the customer notices.",[435,633,634],{},"Promising yourself a response rate. The figures that circulate come from providers and vary widely; measure your own.",[411,636,638],{"id":637},"how-to-start","How to start",[432,640,641,644,647,650,653],{},[435,642,643],{},"Decide which event triggers the survey and who gets it (and who does not).",[435,645,646],{},"Secure consent and your privacy notice.",[435,648,649],{},"Write three questions and a comment, naming the purchase.",[435,651,652],{},"Define who handles the low ratings.",[435,654,655],{},"Test with your own team before writing to a customer.",[404,657,658,659,662,663,666],{},"At Dos Palomitas we do all of that: the survey goes out when a sale is marked as won in Salesforce (or in another system, through the API or a CSV file), the rules apply, a case opens with the low rating and the branch manager gets the alert. You can ",[532,660,661],{"href":136},"see the pricing"," or ",[532,664,665],{"href":73},"book a guided demo","; for now the demo is by invitation only.",{"title":257,"searchDepth":668,"depth":668,"links":669},2,[670,671,672,673,674,675,676,677,678],{"id":413,"depth":668,"text":414},{"id":426,"depth":668,"text":427},{"id":474,"depth":668,"text":475},{"id":510,"depth":668,"text":511},{"id":517,"depth":668,"text":518},{"id":563,"depth":668,"text":564},{"id":580,"depth":668,"text":581},{"id":613,"depth":668,"text":614},{"id":637,"depth":668,"text":638},"2026-10-29","How WhatsApp customer satisfaction surveys work, what to ask, what Meta requires, what they cost and what to do with the answers. A guide for Mexico.","md",null,{},true,"\u002Fen\u002Fblog\u002Fwhatsapp-customer-satisfaction-surveys",{"title":399,"description":680},"WhatsApp satisfaction surveys: a guide","en\u002Fblog\u002Fwhatsapp-customer-satisfaction-surveys","T7Rlir4h5GTgTIlgqOWvt8G-ga-ZBEC9tks6kpAlA8g",[691,695],{"title":692,"path":576,"stem":693,"description":694,"children":-1},"How much does it cost to send WhatsApp surveys in Mexico (Meta rates, October 2026)","en\u002Fblog\u002Fhow-much-does-a-whatsapp-survey-cost","What Meta charges per message in Mexico since October 2026, what 1,000 WhatsApp surveys cost and what else you pay for: the platform and your time.",{"title":696,"path":697,"stem":698,"description":699,"children":-1},"Why survey on WhatsApp instead of email","\u002Fen\u002Fblog\u002Fwhy-survey-on-whatsapp","en\u002Fblog\u002Fwhy-survey-on-whatsapp","When it makes sense to ask your customers how it went over WhatsApp, what to watch out for so you do not annoy them, and what to do with the answers."]